What data do you need for customer-journeys analytics?

Posted on Posted in Customer Journey, Lean customer-journey analytics

This is the second post in the lean customer-journey analytics series. If you don’t know what it is, read the introduction to lean customer-journey analytics here. In this post, I will go into more detail about the data you need for the customer-journey analytics. Data sources Since customer journeys typically span multiple channels, we would […]

Lean customer-journey analytics on a shoestring

Posted on Posted in Customer Journey, Lean customer-journey analytics

In the coming weeks, I’m going to publish a series of more in-depth, technical articles with tips and example scrips for lean customer-journey analytics. Keep an eye on the blog or follow us on LinkedIn or Twitter. Lean Customer-Journey Analytics The way customers interact with brands is changing rapidly. The customers’ paths-to-purchase consist of multiple […]