Customer journeys analytics
The way customers interact with the brands is changing rapidly. The customers’ paths-to-purchase consist of multiple interactions with your brand across many channels and everywhere they leave digital traces. Some brands are already using these digital traces to better understand the customer and to improve and personalise their experience. Soon this will become the norm, and brands that stay behind will see their customers leave for the competition.
Journeylytics - our Customer Journeys dashboard is an interactive tool that helps marketers understand customer behavior across various touchpoints and various stages of the customer journey. We use machine learning algorithms to automatically find customer segments (personas) in the data based on their behavior.