What data do you need for customer-journeys analytics?

Posted on Posted in Customer Journey, Lean customer-journey analytics

This is the second post in the lean customer-journey analytics series. If you don’t know what it is, read the introduction to lean customer-journey analytics here. In this post, I will go into more detail about the data you need for the customer-journey analytics. Data sources Since customer journeys typically span multiple channels, we would […]

Lean customer-journey analytics on a shoestring

Posted on Posted in Customer Journey, Lean customer-journey analytics

In the coming weeks, I’m going to publish a series of more in-depth, technical articles with tips and example scrips for lean customer-journey analytics. Keep an eye on the blog or follow us on LinkedIn or Twitter. Lean Customer-Journey Analytics The way customers interact with brands is changing rapidly. The customers’ paths-to-purchase consist of multiple […]

Unveiling the online journey with Rax

Posted on Posted in Customer Journey

Introduction It is generally believed that there is a lot of valuable information hidden in people’s online-behavior data. By uncovering patterns in this behaviour, we could possibly achieve better segmentation and ad targeting, better website personalization, etc. However, looking for patterns in the (online) behavioral data is not easy. It requires being able to handle […]