Last week we went to Leeuwarden to hang out on a farm. Not just any farm, but the Dairy Campus. On this farm they run trials for new food and have the newest equipment. For example, cows can milk themselves and there is a manure-Roomba in the barn. Surrounded by people and cows, we analysed …
Last week we participated in the Bright Cow hackathon. Yes, it was as fun as you immediately imagined! We had the data on how much milk cows give up-to a nipple level! The farmers and the dairy industry like their cows to be healthy, so they produce more milk, and everybody is happy. FARMING IS …
Hello world! We are very pleased to announce yet another Rax integration: Rax on Google’s BigQuery. BigQuery is the fourth large-scale, in-the-cloud database supported by Rax, next to Amazon’s Redshift, Snowflake and Azure’s SQL Database. The biggest advantage of this new integration is that now it’s possible to use Rax to process Google Analytics 360 data directly where it lives …
The lucky streak continues.. or maybe there is something to it: we entered a hackathon for the third time this year and for the third time we won. This time it was a 2-day hackathon organized by Gemeente Amsterdam: Hackathon Omgevingswet. THE CHALLENGE The trigger for organizing this hackathon is the introduction of the new ‘omgevingswet’ …
THE FUTURE OF MARKET RESEARCH IS NOT THAT SCARY Since the venerable ESOMAR congress (the 70th edition) took place in Amsterdam this year, all of us at Coders Co. got a chance to visit it. My turn was on Wednesday, the closing day of the conference. The disadvantage of visiting on the closing day was …
Last week we visited both the Big Data Expo and CRMin1day. Then it was followed by a hackathon on Friday and Saturday, so it took a bit to digest all the information! I already posted some small pieces on LinkedIn, but I want to compare both events. My colleague Artem also chipped in with his …
Check out Gosia’s article on customer journey analytics on Frankwatching: https://www.frankwatching.com/archive/2017/08/14/customer-journey-analytics-inzicht-in-klantreizen-met-actuele-data/
After our successful appearance at WHAT datathon we decided to try our skills again and, together with an old friend of mine Konrad Banachewicz from TNG Quant Consultancy, we took part in Eneco’s Predictive Maintenance Challenge, a part of Dutch Data Science Week 2017. And yes, we won again! BUSINESS VALUE The competition was fierce and there were many great models created. …
Last weekend we took part in the WHAT datathon – a data science competition accompanying the WHAT behavioral data conference organized by Wakoopa.And YES, we won the Gfk Insights track! THE CHALLENGE The challenge was to uncover business insights in clickstream data. We got data of one month in 2016 of a Dutch panel that shows how people have been using …
THE RISE OF PROGRAMMATIC BUYING More and more online ad space is sold nowadays via a process called programmatic buying. What this means, is that every time a person visits a website or an app with an advertising space, this space is offered for sale on an auction. Advertisers can now bid for this person’s attention …