The lucky streak continues.. or maybe there is something to it: we entered a hackathon for the third time this year and for the third time we won. This time it was a 2-day hackathon organized by Gemeente Amsterdam: Hackathon Omgevingswet. THE CHALLENGE The trigger for organizing this hackathon is the introduction of the new ‘omgevingswet’ …
THE FUTURE OF MARKET RESEARCH IS NOT THAT SCARY Since the venerable ESOMAR congress (the 70th edition) took place in Amsterdam this year, all of us at Coders Co. got a chance to visit it. My turn was on Wednesday, the closing day of the conference. The disadvantage of visiting on the closing day was …
Last week we visited both the Big Data Expo and CRMin1day. Then it was followed by a hackathon on Friday and Saturday, so it took a bit to digest all the information! I already posted some small pieces on LinkedIn, but I want to compare both events. My colleague Artem also chipped in with his …
Check out Gosia’s article on customer journey analytics on Frankwatching: https://www.frankwatching.com/archive/2017/08/14/customer-journey-analytics-inzicht-in-klantreizen-met-actuele-data/
After our successful appearance at WHAT datathon we decided to try our skills again and, together with an old friend of mine Konrad Banachewicz from TNG Quant Consultancy, we took part in Eneco’s Predictive Maintenance Challenge, a part of Dutch Data Science Week 2017. And yes, we won again! BUSINESS VALUE The competition was fierce and there were many great models created. …
Last weekend we took part in the WHAT datathon – a data science competition accompanying the WHAT behavioral data conference organized by Wakoopa.And YES, we won the Gfk Insights track! THE CHALLENGE The challenge was to uncover business insights in clickstream data. We got data of one month in 2016 of a Dutch panel that shows how people have been using …
THE RISE OF PROGRAMMATIC BUYING More and more online ad space is sold nowadays via a process called programmatic buying. What this means, is that every time a person visits a website or an app with an advertising space, this space is offered for sale on an auction. Advertisers can now bid for this person’s attention …
Rax 1.2 with shiny new features is now available! Get your fee Rax for SQLite copy to try it out! Regular Expressions Rax supports now Perl-compatible regular expressions to simply matching text fields, for example URLs. Rax has two new match operators: =~ (match) and !~ (not match). For example, to select all web clicks …
A common problem in web analytics is sessionization or session reconstruction: taking a series of user events and splitting the series into a set of sessions [1]. Often, it is done based solely on the timestamps of the events: a session ends after a certain time of user inactivity. As an example, let’s take the …
Snowflake Computing has recently emerged from stealth with a bold claim of having reinvented the data warehouse. Ease of use is their main motto and I dare to say they live up to this promise. Since one of Snowflake’s co-founders, Marcin Żukowski, is a good friend of mine, I’ve got a chance to play with …